Books Read in 2012
From 2007 to 2012, I read 263+ books. Here’s my lessons learned and short review of each. This post covers books read in 2012 (so far).
Say Everything by Scott Rosenberg
$7.77
In Say Everything, Scott Rosenberg explores the fascinating journey of blogging, detailing how it unexpectedly grew into a significant force in politics, business, and our daily lives. I found the book engaging and packed with insights, especially with its insider anecdotes and reflections from blogging pioneers. It’s a nostalgic trip for those who experienced the early web days, highlighting how the discussions around relevance and expertise in blogging remain surprisingly consistent over time. I absolutely loved this read, as it captures a Golden Age of the internet while acknowledging the challenges that came with it.
Pros:
- Comprehensive history of blogging
- Insider's view of the blogging community
- Conversational and compelling writing style
- Includes insights from pioneers
- Relevant takeaways for online publishers
Cons:
- Nothing - great read.
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04/04/2026 06:06 am GMT
Now You See It: How Technology and Brain Science Will Transform Schools and Business for the 21st Century by Cathy N. Davidson
$16.99
In Now You See It, Cathy Davidson tackles how the digital age reshapes our lives, work, and learning. Starting with an experiment at Duke University involving free iPods, she highlights how technology can enhance education when embraced correctly. I appreciated her optimistic view and exciting examples of innovative learning environments. However, I felt she glossed over the potential downsides of technology, unlike other works that urge caution. Reflecting on the last decade, it’s clear that not all tech is beneficial, and it’s crucial to adopt it thoughtfully rather than jumping on every new trend.
Pros:
- The book is optimistic and hopeful about technology's potential.
- It presents big ideas worth testing in education and work.
- Davidson encourages embracing new ideas and collaboration.
Cons:
- There is insufficient attention to the downsides of technology adoption.
- The book seems to advocate for technology for its own sake.
- This review reflects a long-term concern about the mixed impact of technology.
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04/04/2026 06:06 am GMT
Short History of Nearly Everything by Bill Bryson
$6.39
Bill Bryson's A Short History of Nearly Everything is all about making science accessible and engaging. I really appreciate how Bryson tackles complex topics like astronomy and evolution in a way that's easy to digest. His emphasis on the randomness of existence adds a fascinating layer to the narrative. What I love most is Bryson's knack for storytelling; he fills the book with entertaining anecdotes that make learning about the natural world enjoyable. Sure, it’s a lengthy read and can get a bit dense at times, but it absolutely lives up to the praise it has received.
Pros:
- Entertaining science writing is rare and this book succeeds.
- Bryson's research is impressive with many anecdotes and lively stories.
- The book provides excellent context for exploring the natural world.
Cons:
- The book is long.
- It can be dense in parts.
- There are no major flaws.
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04/04/2026 06:06 am GMT
Mother Tongue by Bill Bryson
$10.01
In Mother Tongue, Bill Bryson takes us on a lively journey through the history and evolution of the English language. I appreciated how he mixes humor with insightful research, making the quirks of English—like its grammar and spelling—really engaging. Bryson traces English from its Germanic roots, highlights Shakespeare's contributions, and emphasizes how the language continues to evolve. I found it refreshing to see such a fundamental aspect of life explored with such enthusiasm. Honestly, there’s not much to dislike; it’s a quick, enjoyable read that makes you think about language in a new way.
Pros:
- Bill Bryson's exploration of linguistics is engaging and insightful.
- The book blends humor with historical research effectively.
- It highlights the importance of language in shaping thought and relationships.
Cons:
- Not a whole lot - it's a fast, funny read.
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04/04/2026 09:01 am GMT
The Leopard by Jo Nesbo
$10.11
In The Leopard, Jo Nesbo takes us back into the gritty world of Harry Hole, who reluctantly returns to Norway to tackle a chilling serial killer case. The book is more than just a crime thriller; it digs into themes of loyalty and personal growth, especially through Harry's relationship with his father. I found the writing and character development impressive, keeping me hooked with plenty of twists. However, I have to warn that the violence might be too much for some readers. Overall, while I enjoyed it, it's definitely not for everyone.
Pros:
- Gripping crime thriller with several twists
- Explores themes of loyalty and personal growth
- Well-written with strong character development
Cons:
- Contains significant amounts of violence
- Some scenes may be disturbing for some readers
- Not suitable for all audiences
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04/04/2026 07:00 am GMT
AdWeek Copywriting Handbook by Joe Sugarman
$15.49
The Adweek Copywriting Handbook by Joe Sugarman is all about teaching you how to write compelling copy that drives sales. I found it packed with practical advice that’s perfect for both beginners and seasoned writers. Sugarman covers everything from crafting headlines to understanding your audience's needs, and he really stresses the importance of clear communication. There’s a lot of useful tips on effective copywriting principles, making it a solid resource for anyone interested in advertising. Honestly, I didn’t find anything to dislike—it’s just a great reference for mastering the art of persuasion.
Pros:
- Provides proven guidelines and expert advice
- Covers essential topics in copywriting
- Offers valuable insights and practical tips
- Excellent reference book for anyone
Cons:
- Nothing - solid reference book to learn about copywriting.
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04/04/2026 09:03 am GMT
In The Plex by Steven Levy
$20.57
In In The Plex, Steven Levy takes us behind the scenes at Google, giving us a close look at its history, founders, and the unique culture that has propelled it to success. I found the book engaging and well-written, highlighting Google's innovative spirit and its impact on the world. Levy does a great job covering everything from the early days to the company’s expansion. However, I wished he had taken a more critical stance on Google, especially considering its current controversies. Overall, it’s a fascinating read for anyone interested in tech and business.
Pros:
- Well-written corporate biography
- Fascinating insight into a world-changing company
- Comprehensive account of Google's history and culture
Cons:
- The book could have been more critical of Google.
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04/04/2026 04:01 pm GMT
The Big Roads by Earl Swift
$10.34
In The Big Roads, Earl Swift dives into the history of the U.S. interstate highway system, spotlighting the visionaries and engineers behind this monumental project. I found the book not only informative but also incredibly engaging, as it brings to life the people who shaped our roads and, by extension, our cities. The structure of the book makes it easy to follow, and it really opened my eyes to the complexities involved in constructing such a vast network. Honestly, I can't find a single thing I didn't like—it's a must-read for anyone curious about how our highways came to be!
Pros:
- Engaging narrative that humanizes the people behind the highways
- Informative read that covers history, politics, and key figures
- Accessible and well-researched insight into a major public works project
Cons:
- Nothing!
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04/04/2026 09:04 am GMT
What Technology Wants by Kevin Kelly
$16.99
In What Technology Wants, Kevin Kelly dives into the relationship between technology and human evolution, presenting the idea that technology is an extension of our minds and lives. He introduces the concept of the technium, arguing that while tech brings both benefits and drawbacks, progress often shines through. I really appreciated his insights on managing the risks that come with technology and the call for ongoing evaluation of its impact. Kelly's take on our complicated relationship with tech is refreshing, and honestly, I found nothing to dislike about this solid read.
Pros:
- Technology is presented as an extension of human evolution.
- The concept of "the technium" is intriguing and encompassing.
- The book offers practical proactions for responsibly engaging with technology.
- It encourages a balanced view of technology's benefits and costs.
- The insights promote mindfulness and responsibility in technological development.
Cons:
- Nothing - solid read.
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04/04/2026 06:06 am GMT
Tribes: We Need You to Lead Us by Seth Godin
$10.32
In Tribes, Seth Godin explores how social groups can spark change and inspire individuals. He defines a tribe as a community united by a cause, a leader, and mutual connections. I appreciate how Godin emphasizes the role of authentic leadership and encourages us to challenge the norm. He also brings up the idea of sheepwalking, highlighting how fear can stifle creativity. The book's main takeaway for me is that marketing is about storytelling, and those who dare to question the status quo can lead movements. Overall, it’s a compelling read that made me think differently about leadership and community.
Pros:
- The book offers valuable insights into leadership and social organization.
- It encourages readers to challenge the status quo.
- Seth Godin's writing is useful and approachable.
Cons:
- Nothing - really enjoy all his work.
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04/04/2026 05:02 pm GMT
Purple Cow by Seth Godin
$8.37
In Purple Cow, Seth Godin focuses on the need for businesses to stand out in a crowded marketplace. He argues that ordinary products simply won't cut it anymore; companies must create something remarkable to catch customers' attention. I found his insights refreshing, especially the idea that being average is the riskiest strategy out there. Godin encourages us to target profitable groups and to find “sneezers” who will spread our ideas. Overall, I think this book is a must-read for anyone eager to succeed in today’s competitive world. I genuinely appreciate Godin's approachable style and practical advice.
Pros:
- Provides valuable insights on standing out in a crowded marketplace
- Encourages innovation and being remarkable
- Approachable and useful writing style
Cons:
- Nothing - really enjoy all his work.
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04/04/2026 05:02 pm GMT
Work the System: The Simple Mechanics of Making More and Working Less by Sam Carpenter
$32.85
I heard that this book was a "more comprehensive" version of the 4 Hour Workweek. It is more thorough with original ideas...but it's also more rambling and unedited (I read the the 3rd edition). Skip it if short on time and just read the 4 Hour Workweek for the same ideas.
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04/03/2026 09:09 pm GMT
Motoring With Mohammed by Eric Hansen
$10.82
In Motoring With Mohammed, Eric Hansen recounts his unexpected journey to Yemen and the Red Sea in 1978 after being shipwrecked. He shares a vivid picture of Yemeni culture and the unique challenges travelers face, like navigating red tape and participating in khat sittings. The book touches on Yemen’s rich history and the ongoing geopolitical issues the country faces. While I appreciated the insights into a lesser-known region, I found the narrative a bit forgettable overall. Still, it’s worth a read for anyone curious about Middle Eastern culture and history.
Pros:
- Provides insight into Yemeni society and culture
- Highlights challenges faced by travelers in Yemen
- Explores fascinating history and Arabic mystery of Yemen
- Interesting travel book to a non-popular region
Cons:
- It's a bit forgettable.
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04/04/2026 11:01 am GMT
Anything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek Sivers
$20.22
In Anything You Want, Derek Sivers shares insights on how to build a business that reflects your unique ideas and values, stepping away from conventional startup norms. The book breaks down 40 lessons from his decade running CD Baby, focusing on themes like independence, commitment, and customer care. I loved how Sivers encourages readers to pursue passion over profit and emphasizes the importance of clarity in communication. Honestly, I couldn’t find anything to dislike about it—it's just an inspiring read that’s already influenced my approach to business. A definite A+++!
Pros:
- Teaches unique business ideas and values
- Divided into 40 practical lessons
- Emphasizes independence and customer care
Cons:
- Nothing! It's A+++
I earn a commission at no cost to you when bought via this link. Also check your local library. Thank you!
04/03/2026 05:00 pm GMT
